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Colin Chapman founded Lotus in London in 1952. The firm moved to Hethel in Norfolk in 1966. His rule was to simplify and then add lightness. That search for low weight guided all his cars. In Formula One the team won many constructors' titles between 1963 and 1978.
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Lotus
1962–1973
Its steering became a benchmark. A famous supercar designer said his only regret was not giving his car the Elan's steering. Colin Chapman's love of light weight shows in its steel backbone and fibreglass body.
Photo: Calreyn88 (CC BY-SA 4.0)
Lotus
1989–1995
This Lotus drove its front wheels. Almost every other one before or since is rear-wheel drive. It revived the Elan name in 1989 after 14 years.
Photo: Charles01 (CC BY-SA 4.0)
Lotus
1996–2001
The Elise was named after Elisa Artioli, granddaughter of Romano Artioli, then chairman of Lotus and Bugatti.
Photo: Alexander Migl (CC BY-SA 4.0)
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